Spanish Football League, La Liga has entered into a Regional Partnership with a cryptocurrency exchange, GCOX. GCOX is a celebrity token exchange which will help celebrities create, list and trade their personal celebrity tokens built on Blockchain. The launch token will feature top-level athletes such as Manny Pacquiao, Michael Owen, and Caroline Wozniacki. The partnership will cover Asia and the Middle East.

Benefits for the celebrity token holders include:

  • Access to attend training sessions held in Spain.
  • Access to events hosted by LaLiga in Asia.
  • VIP access to LaLiga matches.
  • Meet and greet sessions with LaLiga ambassadors
  • Other exclusive ‘Money Can’t Buy Experiences’.

The partnership will also create new business opportunities through football clinics, pre-season fixtures against local clubs, digital activations, etc.

LaLiga’s Managing Director for Southeast Asia, Japan, South Korea, and Australia, Ivan Codina, commented:

This partnership represents a significant step in terms of our strategy in Asia. We’re looking to roll out a long-term plan that not only allows the LaLiga brand to grow in this market but one that also promotes the development of the national game and provides spaces where fans are able to get a sense of the passion that surrounds the competition at close quarters.

Sir Dr. Jeffrey Lin, CEO of GCOX commented:

We’re really pleased to be announcing this partnership with a world-class competition like LaLiga. This partnership will allow us to provide specific customer groups with opportunities, as well as attracting new customers and football fans, who will get to experience what LaLiga is all about.

GCOX is a unique cryptocurrency exchange platform which will allow

  • Celebrities to create, list and trade their personal celebrity tokens built on a blockchain.
  • Tokens can be exchanged for products and merchandise of the celebrities.
  • Fans can exchange their tokens for birthday greetings, songs, videos, live-streaming and any kind of request in a wishlist.
  • Fans can participate in the fundraising for the Celebrity’s charitable acts, leveraging on the blockchain for its transparency and security.

Sources: GCOX, Media Outreach

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