Eric Trump, son of former U.S. President Donald Trump, has officially announced a strategic alignment. This is between the $TRUMP memecoin and World Liberty.
In a public statement, he shared that World Liberty plans to acquire a substantial position in $TRUMP for its Long-Term Treasury. This is despite scrapping earlier plans to launch a meme wallet.
Political Memes Meet Long-Term Strategy
Unlike many meme coins that rely solely on internet culture or social media trends, $TRUMP now appears to be pursuing a more structured path. According to Eric Trump, World Liberty’s Long-Term Treasury will include $TRUMP as a core asset. This suggests a level of confidence in the coin’s staying power, not just its meme appeal.
The statement also clarified that although plans for a meme-focused digital wallet have been shelved, the broader mission remains intact. Eric described the team’s ambition as building “the most exciting MEME on earth.” That kind of language may seem playful, but it reflects a growing interest in blending humor, branding, and blockchain tech to create sticky, community-driven investments.
NEW: 🦅@EricTrump announces the $TRUMP Meme Coin’s alignment with @WorldLibertyFi, with plans to “acquire a substantial position in TRUMP for their Long-Term Treasury.” pic.twitter.com/Np27w4Zksk
— Bitcoin.com News (@BTCTN) June 6, 2025
The strategy mirrors recent moves in the crypto space, where meme tokens like Dogecoin (DOGE) and PEPE have seen massive price action, largely fueled by community hype and cultural relevance. However, $TRUMP’s association with a known political brand gives it a distinct edge in the crowded meme coin arena.
A Market Trend with Real-World Implications
The intersection of politics and crypto is no longer a fringe concept. According to CoinGecko, meme coins collectively reached over $50 billion in market cap in early 2024, with newer entrants like MAGA and Jeo Boden rapidly climbing the charts.
In this context, Eric Trump’s endorsement and World Liberty’s commitment to $TRUMP are more than symbolic gestures—they signal a potential pivot toward institutional-style strategies in the meme coin sector. For new investors, this may serve as a reminder that even humor-based tokens can carry weight when backed by long-term vision and strategic planning.
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