Ocean Park, a marine theme park in Hong Kong, is taking its attractions into the Metaverse with a partnership with The Sandbox.
Hong Kong’s Ocean Park announced that it is entering the Metaverse to offer virtual experiences and non-fungible tokens (NFTs) on February 14. The COVID-19 pandemic has resulted in a slump in visitors to the popular marine park. Therefore, it has taken to the Metaverse to offer its attractions to a global audience.
The theme park is undergoing a transformation into a full resort and leisure destination. However, with travel in the region still curtailed, visitor numbers have not been that great recently.
Furthermore, Ocean Park was once one of Asia’s top attractions. However, following a prolonged closure, it recorded a $4 million loss in the 2020-21 financial year.
Ocean Park partners with The Sandbox to embrace Metaverse and NFTs
Source：https://t.co/2DL4c1F0lD
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Metaverse Motivations
Ocean Park aims to revive interest with an online presence in The Sandbox. CEO Ivan Wong said that the park will build unique content in the Metaverse but further details were not provided at the time of writing.
Wong added that the park is celebrating its 45th anniversary in 2022 with a transformation and renovations. In addition to the Metaverse move, there will be brand-new retail, dining and entertainment, wellness, and adventure zones. Wong continued to state that the move “empowers the Park to develop immersive experiences, events and products in formats never before seen,” before adding:
“We will fill our virtual land at The Sandbox with creative content and offerings that are distinctively Ocean Park.”
Sebastien Borget, COO and co-founder of The Sandbox, stated that the partnership will work on setting the first example of how entertainment can be leveraged with NFTs. There will also be elements of play-and-earn to engage and reward both local visitors and those from around the globe.
Additionally, The Sandbox has added eight partners in Hong Kong to create its cultural hub, Mega City. The City will include partners from the movie, music, entertainment, acting, professional services, finance, real estate, and gaming sectors.
SAND Token Price Outlook
The Sandbox’s native token, SAND, has gained 4.4% over the past 24 hours. As a result, the Metaverse token was trading at $4.29 at the time of writing, according to CoinGecko.
SAND has actually fallen back over the past week, dropping around 11%. Furthermore, the token is currently trading down nearly 50% from its November 25 all-time high of $8.40.
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