Bondly Finance, the e-commerce platform for digital assets, recently announced its strategic partnership with Atari, the legendary global entertainment company. As a renowned gaming company, Atari has developed iconic games like Pong, Asteroids, and Centipede.
Bondly Finance, on the other hand, has actively helped with launching NFTs for entertainment brands like Pellek, Logan Paul, and Tory Lanez. The partnership between these innovative brands in both the entertainment and NFT space, respectively, presents a combination of a legendary brand with digital assets expertise.
We are excited to announce our strategic partnership with @atari!
This collaboration will focus on collections of dedicated NFTs covering gaming, music + more.
The ultimate goal is to combine these NFTs into a brand new gaming platform, Atari Metaverse.https://t.co/fu6ijx3rTv
— Bondly (@BondlyFinance) March 11, 2021
Launching Dedicated NFTs into the Atari Metaverse
The partnership between Atari and Bondly will be geared towards the creation and launch of collections of dedicated NFTs. These NFTs will cover gaming, music, and other sectors of the entertainment industry. Ultimately, these NFTs will be combined into the Atari Metaverse, a new gaming platform built on Decentraland Games.
Frédéric Chesnais, CEO of Atari Chain, notes, “Teaming up with Bondly was very natural for Atari, given their success and expertise in the space. Our collaboration with Bondly is absolutely integral to the success of the upcoming collections of NFTs and of the Atari metaverse, whose design is underway.”
These NFTs to be created will be available for users to purchase. Users can buy the NFTs using the native tokens of Atari ($ATRI) and Bondly ($BONDLY), as well as other major cryptocurrencies.
Promoting NFTs Across the Entertainment Space
Bondly will work side-by-side with Atari to create and promote the collections of NFTs. As the Atari Metaverse gaming platform will be launched soon, both firms aim to combine best practices to merge the best current entertainment creators in gaming and music with iconic gaming properties. Overall, NFTs and digital collectibles will be the core component of the Atari Metaverse experience.
Bondly Finance CEO Brandon Smith says, “We are excited to bring our native gaming properties like BCCG and PolkaPets to Atari, but we are even more excited for our other entertainment brand partners to have digital spaces dedicated to their fans. Music artists, sports stars and all creators can engage fans in new, unique ways. For example, creators can mint their own NFT in-metaverse and distribute to fans, which then become access passes to new superfan experiences.”
The actual lineup of the new NFTs will be announced sometime in the next few weeks.
At the time of publication, BONDLY was trading at $0.568250, with a market cap of $83,162,383 and a 24-hour trading volume of $4,234,617.
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