Binance has launched a new campaign to boost its presence and promote the adoption of cryptocurrency in Africa, the second-largest continent with over 1.2 billion people.
Binance, the world’s leading crypto exchange, has secured a strategic partnership with the Confederation of African Football (CAF). As a result of the collaboration, Binance will become the official sponsor of the 2021 Africa Cup of Nations (AFCON).
— Binance (@binance) January 9, 2022
The competition, which is being watched by hundreds of millions of people worldwide, will boost Binance’s presence and popularity in the continent. Also, the crypto exchange will have its brand logo displayed on the billboard on the side of the pitch.
Binance, as a result of the collaboration, will also carry out various promotional campaigns during the course of the competition. Binance’s brand logo will be displayed throughout the tournament, which is scheduled to run from January 6 to February 6.
Furthermore, it is worth knowing that Binance has previously been carrying out activities in Africa which already boast of large use cases of digital currency. Africa, which was described by Jack Dorsey as the future of crypto, has witnessed an increase in the use of crypto.
Other Binance Initiatives in Africa
Countries like Nigeria and Kenya, according to reports, lead the continent’s peer-to-peer (P2P) cryptocurrency trading. Also, to promote cryptocurrency in the continent, Binance had earlier educated over 541,000 people on blockchain-related programs.
Through various classes, the exchange has been able to contribute immensely to the development of cryptocurrency and blockchain in Africa. Also, it worth noting that Binance currently sponsors other international sporting organizations such as Lazio Roma, among others.
Additionally, Binance and FTX are currently competing to become the main shirt sponsor of Spanish football club FC Barcelona. In fact, two of the Spanish football club’s former stars, Andres Iniesta and Luis Suarez, are currently championing digital currency. Also, Binance in April 2021 listed the club’s fan token (BAR).
More Crypto Platforms and Sport Partnerships
Meanwhile, Binance and many other crypto platforms have been utilizing sporting organizations and events to boost crypto and blockchain adoption. These crypto organizations have shown remarkable tenacity in reaching new audiences and pushing digital currency further into the mainstream.
Crypto.com is one of these platforms as the Singapore-based crypto exchange recently secured the renaming of the Staples Arena. The exchange also secured partnerships with South America’s soccer body, CONMEBOL, and football club Copa Libertadores
Other crypto companies include Coinbase, which entered a strategic partnership with the National Basketball Association (NBA). Voyager Digital also secured a partnership with the National Women’s Soccer League (NWSL), Dallas Mavericks, Tampa Bay Buccaneers, among others.
Sam Bankman-Fried’s FTX also partnered with Tom Brady and Major League Baseball, respectively, in a first-of-its-kind collaboration. Many other sport-crypto partnerships had been made to ensure crypto growth and rapid adoption.
BNB Price Update
Binance’s native token ($BNB), at the time of writing, was down with the entire crypto market, trading at $430.54. Also, the token slumped by a whopping 16.1% in the last 7 days. It has a 24-hour trading volume of $2,318,032,063 and a market cap of $72.3 billion. The token has a circulating supply of 168 million BNB coins and a total supply of 168 million.
Meanwhile, FC Barcelona’s fan token ($BAR) price was down by 2.2% in the last 24 hours. It trading at $7.67 with a 24-hour trading volume of $1,925,435.
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