According to escharts, the top 4 esports have accumulated more than 84 million hours watched and more than 1.8 million viewers in the last seven days. This converted esports into one of the fastest-growing sectors of the entertainment industry.
Therefore, it is essential to encourage interaction by implementing blockchain technology, allowing users to earn tokens for playing games. If people have been engaging in video games without receiving anything in return for years, can you imagine the exponential growth of games that offer crypto rewards for playing them?
Likewise, to revolutionize fan interaction in esports, Flare has entered a strategic partnership with Rival to become a leading platform for NFT, Utility, and DAO tokens for Rival’s NFT marketplace.
Today we are welcoming @goRivalgames to the Flare ecosystem!🤝
Through this new partnership, we are enhancing esports fan interaction & incentivising engagement.https://t.co/Fuc9ZgNHyH#FlareNetwork $FLR pic.twitter.com/UaDOti5Rs2
— Flare ☀️ (@FlareNetworks) November 23, 2021
According to the announcement, the new partnership will give Flare access to more audiences across the globe. The integration would allow Flare to offer its services to Rival’s clients, including professional sports teams, organizations, and media properties.
As a result, fans will be able to trade, wrap and engage with NFTs on Flare’s network. Moreover, the platform will enable fans to connect with their favorite teams on the blockchain.
Also, the integration will allow Rival’s users to get rewarded with $FLR and $SGB tokens for game achievements. Therefore, players will trade those tokens for exclusive game passes, NFTs, and merch.
The Flare-Rival Partnership To Benefit Customers
On the other hand, according to the annoucement, Matt Virtue, Rival CEO, said about the partnership: “This partnership augments the Rival ecosystem and provides additional levers of engagement and community building with one of the fastest-growing audience segments in the world.”
Also, Hugo Philion, Flare’s CEO and Co-Founder expressed delight with the collaboration describing it as the “perfect match.” Phillion noted that the partnership came at the perfect time when the eSports industry was witnessing exponential growth. Here is his tweet about it:
Flare’s partnership with Go Rival is super exciting. Read about it here: https://t.co/6A0qyD2ak8 #unlockingcommunity
— Hugo Philion ☀️ (@HugoPhilion) November 23, 2021
Finally, Flare’s CEO noted that the platform wants to help sports organizations deepen their fan engagement. It aims to create a “myriad of different use cases for user-generated NFTs.”
About Flare
Flare is a distributed network that incorporates the Ethereum Virtual Machine (EVM). It is a Turing-complete smart contract blockchain platform that provides a low-carbon emission alternative to Ethereum.
Therefore, the platform uses a consensus protocol called Avalanche, adapted to work with Federated Byzantine Agreement (FBA).
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Finally, for more cryptocurrency news, check out the Altcoin Buzz YouTube channel.
