Many believed that the VeChain would find adoption in 2019, this is certainly a step in the right direction. This is a really big partnership.
As you may know, today, on the 14th of April, the first episode of the last Game Of Thrones (the most popular webs series of all time) season is going to be launched by HBO.
In order to celebrate the release of this episode, HBO Asia has reached out to Adidas and SBTG to design GoT Theme Based sneakers. SBTG is owned by Mark One aka Mr. Sabotage and his wife. They have designed footwear for many celebrities.
What VeChain has to do with this
In order to prevent counterfeiting, these sneakers will contain NFC chips embedded in the shoes.
The Chips will not need any power source and will contain behind the scenes videos of the show, which will make them quite Rare.
This is a great opportunity foe VeChain to prove itself. I don’t see how this partnership can go wrong, and due to this partnership, it is more likely that VeChain will see mass-adoption sooner than other blockchain platforms. I could imagine VeChain partnering with huge suppliers like Amazon, Alibaba, Supermarkets, etc…, however, this is just my opinion.
What is VeChain?
VeChain is a DLT (Distributed Leger Technology) Platform designed to improve the supply chain management processes. The information in the NFC Chips provided by VeChain will provide plenty of details about the product. VeChain should decrease Fraud Activity Levels, especially in the cyber world.