Travala.com and TravelByBit, two leading blockchain-based online travel platforms, have merged in a strategic partnership. Binance, which backs TravelByBit, announced this in an official blog post on May 20.
Travala.com is a leading accommodation booking platform whose operations are based on blockchain. TravelByBit is a leading flight booking portal whose operations are cryptocurrency-friendly.
Both agencies are now coming together to establish one of the world’s largest online travel agencies. Being in the travel business for two years, this merger is going to be a strategic one for both parties.
Agencies to cross-market travel offerings
Initially, both Travala.com and TravelByBit will cross-market the travel offerings of one another. And over time, both agencies will integrate fully to become one of the world’s largest online travel agencies. As a result of this merger, the agencies would end up controlling operations from over 2 million hotels and 600 airlines worldwide.
According to the CEO of Travala.com, Juan Otero: “We couldn’t be more excited to join forces with TravelByBit, which is backed by Binance and have constantly been achieving and pushing crypto adoption by providing blockchain-based online travel booking services.”
He also affirmed that they shared similar values with Binance and TravelByBit which were in sync with their vision for the future of cryptocurrency adoption.
Multi-currency exchange platform
According to the Travala.com blog, their native cryptocurrency AVA will be instrumental in powering the joint travel platform. This will also have an additional utility of flight bookings.
Notably, Travala.com is known to support payments in over 29 cryptocurrencies including fiat. This multi-currency payment platform support payments from Bitcoin, Ethereum, BNB, Litecoin, BUSD, amongst others.
Besides, Travala.com’s Smart Members will enjoy bonuses, additional discounts, and loyalty rewards in AVA.
CEO of TravelByBit, Caleb Yeoh, has this to say: “On behalf of everyone at TravelByBit we are really excited to work with the team at Travala.com to advance the usage of blockchain and cryptocurrency within the travel space. The combined teams will make this goal more likely.”
Binance-influenced partnership
Launched in 2017, TravelByBit has grown massively through its investment backing from Binance in 2018. Also founded in 2017, Travala.com has been a growing travel agency. In 2019, Travala.com had migrated to the Binance chain and has been thriving as one of the leading online booking platforms.
Changpeng Zhao (CZ), Binance CEO pointed out that both Travala.com and TravelByBit had proven track records in building world-class travel booking platforms. “We’re looking forward to supporting them in their journey and bringing more widespread crypto utility through travel,” he added.
Previously, TravelByBit announced the integration of Expedia’s hotel list to its booking inventory. Also, Crypto.com announced a strategic partnership with Travala.com. Earlier this month, Travala.com had outlined several key initiatives as part of their April overview report.
