Basic Attention Token (BAT) is a cryptocurrency issued by Brave Inc. for their Brave Web Browser.
Brave Web Browser was first founded in 2015 by web pioneer Brendan Eich (creator of JavaScript and former CEO of Mozilla Corporation) and CTO Brian Bondy. Following that, Brave browser launched in 2016 with its key feature of ad and tracker blocking. The Basic Attention Token was co-created by Eich and Bondy. The utility token was integrated into the browser and launched officially on May 31, 2017. Brave’s advertisements are privacy centric and are opt-in only (you only see it if you choose to). This has led to an increase in BAT price which is the native token of Brave Browser.
Brave Browser
Brave browser’s value proposition is its privacy-centric advertisements which does not track users, and that they are only opt-in. As users browse the web and opt into advertisements on Brave, they are rewarded with BAT for their attention. Publishers also receive a share of the BAT if they are able to retain quality users, while advertisers get better returns on their advertising funds by being able to reach quality audiences who are willing to pay attention to ads. Users who have BAT can also choose to automatically contribute their BAT tokens to publishers based on their attention spent on the website or to manually tip them. Some known publishers who have signed up with Brave include The Washington Post, Vice, The Guardian, and more.
Statistics
BAT has seen stunning results since its integration into the Brave browser’s first global private ad platform. It has 30 million monthly active users, 10 million daily active users, 1 million verified creators accepting BAT, millions of wallets created, thousands of ad campaigns with leading brands, and growing utility in the most innovative names in blockchain gaming.
Let us review BAT price
BAT Price Prediction
BAT is currently trading above the support at $0.7863. If it can stay above this support, we can start seeing a move towards $0.8889, $0.9360, $1.0031, $1.0885, $1.3351 and $1.7342. Failure to hold the support at $0.7863 could lead to a drop towards $0.7420, $0.6890 and $0.6359.
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