Built on the Ethereum blockchain, and embedded into the Brave browser – it is an incentive token built into the browser to reward all players in the ecosystem – the user, advertiser and publisher.
Basic Attention Token, or BAT, is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend. This experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT rewards for doing so. On the other hand, advertisers can deliver targeted ads to maximize engagement and cut down losses due to ad fraud and abuse. It will be interesting to watch BAT price as more users start using Brave Browser.
Brave browser’s value proposition is its privacy-centric advertisements which does not track users, and that they are only opt-in. As users browse the web and opt into advertisements on Brave, they are rewarded with BAT for their attention. Publishers also receive a share of the BAT if they are able to retain quality users, while advertisers get better returns on their advertising funds by being able to reach quality audiences who are willing to pay attention to ads.
Users who have BAT can also choose to automatically contribute their BAT tokens to publishers based on their attention spent on the website or to manually tip them. Some known publishers who have signed up with Brave include The Washington Post, Vice, The Guardian, and more.
How to earn BAT?
- Viewing ads served by the Brave browser. Brave mentions that you will earn 70% of their ad revenue that they receive from advertisers. In exchange for your attention, you will be able to accumulate tokens as you browse the web.
- Acquire random BAT rewards. These are worth between 25-40 BAT. These tokens typically become available monthly and users may claim it on a first-come-first-served basis. Users can claim this grant by clicking on the logo on the URL tab, and also through their Reward settings.
- Joining the Brave Rewards Creators program. If you are already a content creator or publisher, you can benefit from this program by earning BAT tokens. You can receive tips from visitors, have a share on viewed ads from visitors on your website or channel and through qualified referrals.
Let us review BAT Price
BAT Price Prediction
BAT is currently trading below the resistance zone of $0.5377. If it can break this resistance, we could start seeing a move towards $0.6359, $0.7420, $0.9596, $1.2568, $1.4239 and $1.6840. Failure to break the resistance at $0.5377 could lead to a drop towards $0.4422 and $0.3572.
Join us on Telegram to receive free trading signals.
For more information on cryptocurrency, visit the Altcoin Buzz YouTube channel.
Images courtesy of TradingView.
The information discussed by Altcoin Buzz is not financial advice. This is for educational and informational purposes only. Any information or strategies are thoughts and opinions relevant to accepted levels of risk tolerance of the writer/reviewers and their risk tolerance may be different than yours. We are not responsible for any losses that you may incur as a result of any investments directly or indirectly related to the information provided.
Do your own due diligence and rating before making any investments and consult your financial advisor. The researched information presented we believe to be correct and accurate however there is no guarantee or warranty as to the accuracy, timeliness, completeness. Bitcoin and other cryptocurrencies are high-risk investments so please do your due diligence. Copyright Altcoin Buzz Pte Ltd. All rights reserved.