A major court ruling has just flipped the script on one of Big Tech’s most hotly contested policies
That means no more 30% “Apple Tax” on in-app purchases. For the crypto industry, this opens the door to a new era of freedom, profits, and direct engagement.
For years, Apple has required apps in its ecosystem to use its own payment system, taking a 30% cut on everything from digital subscriptions to in-game purchases. This policy also limited the ability for crypto apps to let users buy NFTs or tokens directly. That’s over now. Apps can finally link to outside checkout pages — without restrictions and without giving Apple a dime.
This decision doesn’t just level the playing field — it reshapes it. For crypto apps, especially those selling NFTs or offering tokenized services, Apple’s old rules were a major roadblock. Developers either avoided the App Store altogether or passed on the 30% fee to users, inflating prices and killing user experience.
Now, apps like Coinbase Wallet, Magic Eden, or even smaller Web3 games can enable direct sales of NFTs and other digital assets through external websites. That means no more backdoor workarounds or waiting on platform approvals. For example, NFT marketplace Magic Eden previously had to strip core features from its iOS app to comply with Apple’s rules. With the ruling, it could restore full functionality and sell assets directly — instantly improving monetization and UX.
Kaia is a new EVM-compatible Layer 1 born from the merger of Klaytn and Finschia. It aims to drive crypto adoption in Asia by leveraging KakaoTalk and LINE. LINE users already engage with digital economies daily—sending over a billion stickers, earning rewards through gamified programs, and using LINE Points and LINE Pay for transactions. These habits closely mirror the fundamentals of crypto: digital ownership, peer-to-peer transfers, and token-based incentives.
Kaia’s exclusivity deal with LINE means all blockchain activity within LINE, including payments, gaming, and identity, will run on Kaia’s infrastructure. This partnership is already bearing fruit with the rollout of LINE’s Mini Dapp Portal, a feature built directly into the chat interface that gives users seamless access to decentralized applications.
The information discussed by Altcoin Buzz is not financial advice. This is for educational, entertainment, and informational purposes only. Any information or strategies are thoughts and opinions relevant to the accepted risk tolerance levels of the writer/reviewers, and their risk tolerance may differ from yours. We are not responsible for any losses you may incur due to any investments directly or indirectly related to the information provided. Bitcoin and other cryptocurrencies are high-risk investments, so please do your due diligence. Copyright Altcoin Buzz Pte Ltd.
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NO FEES on web transactions. Game over for the Apple Tax. Apple’s 15-30% junk fees are now just as dead here in the United States of America as they are in Europe under the Digital Markets Act. Unlawful here, unlawful there. 4 years 4 months 17 days.
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BCAP invested $20M in Kaia 📲 Kaia, through a strategic partnership with LINE, brings crypto payments and mini dApps to LINE's >200 million active users and Kaia users worldwide.
