Well-known football club Barca has signed a partnership with Chiliz.

The partnership is aimed at creating a crypto token for the football club. According to a press release by FC Barcelona, the partnership will also enable more fan interaction using Socios.com. A voting and reward platform where Barca fans will take part in activities using its proposed digital token BAR. The platform will also give out rewards to fans who engage with the Club. Participating in events like polls, surveys, etc. Users also have the right to vote on different topics.

Rewards can range from exclusive Barca branded products to a remarkable once-in-a-lifetime experience. Let’s not also forget loads of BAR tokens to be won. Barca fans all over the globe will purchase the token through the Fan Token Offering (FTOTM).

More on the Chiliz and FC Barca partnership

Speaking on the partnership, Alexandre Dreyfus, Founder, and CEO of Chiliz disclosed that they have been actively looking forward to this partnership. And are elated to see it finally materialize. Adding that, “We are really proud to launch the Barca token on the Chiliz blockchain platform.”

He also said that as a platform, “This is the ultimate goal and the best confirmation of our long term vision about fan engagement and monetization.”

Still speaking on the partnership, Dreyfus disclosed that FC Barca isn’t the only football club on the Chiliz and Socios platform. Italian Soccer club Juventus, AS Roma and French Club, Paris Saint-Germain (PSG) have prior to this time partnered with Chiliz. Their native tokens will be prized against Chiliz ($CHZ) token. So we will have trading pairs of “BAR/CHZ, PSG/CHZ, JUV/CHZ, etc. on our platforms, Dreyfus added.

For now, 40 million Barça Fan Tokens (BAR) will be available in Q2 2020. And each will be priced at €2.

Chiliz is a digital currency for the tokenization of sports and entertainment. Chiliz launched Socio.com a few months back. During beta testing, the platform experienced an influx of more than 100,000 users.

Barcelona’s BAR tokens will be built on Chiliz’s Ethereum-based blockchain as ERC-20 tokens. However, they can not be transferred to other wallets and exchanges. For now, Barca tokens will only be available on Socios.com and Chiliz.net. The platform, however, believes that in the near future more partners will be added to their ecosystem.

More on FC Barcelona

FC Barcelona is currently the fourth most important sports team in the world. This is also the first time Barca will be signing a deal of this nature. The FC made the deal official at a Camp Nou Stadium, in line with its vision of facilitating worldwide expansion.

This is huge news for adoption and the crypto community is celebrating this partnership. Most recently, Enjin partnered with Chiliz, to enable them to use the Enjin platform to mint NFTs for their partners.


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