The scam revolved around a memecoin named “Grimace,” which took inspiration from McDonald’s well-known purple mascot.
Scammers Exploit McDonald’s Instagram for Quick Cryptocurrency Gains
The fraudulent promotion quickly gained traction. Within just 30 minutes, the value of the Grimace token skyrocketed. It surged from a negligible market capitalization to an impressive $25 million. The rapid rise in value attracted numerous unsuspecting investors. They were eager to capitalize on what they believed was a lucrative opportunity backed by a household name.
Value Soars and Crashes: The Grimace Memecoin Roller Coaster
However, the spike in value was short-lived. As soon as the token reached its peak, the hacker performed a “rug pull.” This is a common scam in the crypto world. The hacker dumped all their holdings, causing the value of Grimace to plummet drastically. Within 40 minutes of its peak, the token’s market capitalization had nosedived to around $650,000. This left investors with massive losses.
Source: X
This incident highlights the growing trend of social media platforms being hijacked to promote crypto scams. Scammers use the trust of brands like McDonald’s to quickly attract and deceive a large audience. The hack underscores the need for stronger security measures on social media platforms. This is especially important for protecting high-profile accounts that scammers can exploit for fraudulent purposes.
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