The move could mark a step toward integrating crypto into real estate transactions.
The company’s stock has been on the rise since July, increasing by 1,300%. The remarkable growth is all down to a growing interest from retail investors. Renewed interest in meme stocks has also driven the rally.
Opendoor appointed Nejatian, who previously served as Shopify’s COO, as CEO last month. Meanwhile, co-founders Keith Rabois and Eric Wu returned as board chair and director.
Opendoor is not the only firm interested in Bitcoin. Instead, it is part of a larger trend among companies. MicroStrategy began the trend in 2020. At the time, the company added Bitcoin as part of its treasury. Since then, several publicly listed companies have followed suit.
The interest has surged by a wide margin this year. A key factor for that was President Trump’s pro-crypto stance. As expected, Bitcoin itself has extended its gains in 2025.
Bitcoin’s rally has lifted shares of companies exposed to digital assets. It has also drawn attention to firms considering crypto integrations. Analysts believe Opendoor’s latest move could open up the real estate sector for crypto. So far, the sector has remained outside the crypto economy.
As of this writing, the company has not announced a formal rollout. Regardless, investors will likely be watching for how it unfolds.
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On October 9 (ET), spot Bitcoin ETFs recorded a total net inflow of $198 million, marking the ninth consecutive day of net inflows. In contrast, spot Ethereum ETFs saw a total net outflow of $8.54 million, ending an eight-day streak of net inflows. sosovalue.com/zh/assets/etf/…
