Trump Media pulls back from crypto deals as digital asset treasury boom cools

Trump Media and Technology Group is scaling back parts of its crypto strategy as the company shifts its focus toward media, data licensing, and other business ventures.

According to an Axios report, Trump Media is no longer moving forward with two planned projects involving Crypto.com: a digital asset treasury venture centered on Cronos (CRO) and a prediction market planned for Truth Social.

The decision comes as the digital asset treasury sector becomes increasingly crowded and crypto prices remain below their recent highs.

Trump Media Drops CRO Treasury Plan

Trump Media, the parent company of Truth Social, had previously announced plans to work with Crypto.com and special purpose acquisition company Yorkville Acquisition Corp. on a publicly traded company focused on accumulating CRO, the native token of the Cronos blockchain.

The proposed venture, known as Trump Media Group CRO Strategy, was designed to hold CRO and generate additional returns through staking.

The companies have now mutually ended the plan, citing changing market conditions and shifting business priorities.

Trump Media had already purchased about $105 million worth of CRO in September 2025 as part of its broader partnership with Crypto.com.

CRO fell as much as 5% following news of the deal being abandoned.

Truth Predict Plans Also Scaled Back

Trump Media is also stepping back from a separate partnership with Crypto.com involving Truth Predict, a prediction market planned for Truth Social.

The platform was expected to allow users to make predictions on events such as sports games, elections, and other outcomes.

The companies are reportedly no longer moving forward with the planned prediction-market integration.

Trump Media is also scaling back plans involving Crypto.com and certain exchange-traded funds connected to Yorkville.

However, the ETFs already launched by Trump Media, Yorkville Acquisition, and Crypto.com are expected to continue, according to Axios.

Why Is Trump Media Pulling Back From Crypto?

The decision appears to be driven primarily by market conditions and competition, rather than regulatory concerns.

Kevin McGurn, interim CEO of fusion energy company TAE, told Axios that the digital asset treasury market has become increasingly crowded.

The trend became popular after companies began copying the strategy used by Strategy, which built a large Bitcoin treasury on its corporate balance sheet. Over the past year, numerous companies adopted similar strategies involving Bitcoin and other cryptocurrencies.

However, the strategy has faced greater pressure as crypto prices declined from their highs and investors became more selective about digital asset treasury companies.

For Trump Media, the changing market has made the sector less attractive at a time when the company is also pursuing other business opportunities.

Trump Media Shifts Focus to Media and TAE Deal

Trump Media is now placing greater emphasis on its core media business, data licensing, and its planned merger with TAE Technologies, a fusion energy company.

The company hopes to complete the TAE transaction before the end of 2026. The shift represents a change from Trump Media's earlier push to build a larger presence in the crypto industry.

The company had previously announced several crypto-related initiatives as part of an effort to expand beyond its social media business.

Trump Media Still Holds Bitcoin

The company's decision to scale back some crypto ventures does not mean Trump Media is leaving the cryptocurrency market entirely.

Trump Media added Bitcoin (BTC) to its corporate treasury and reported holding 9,542 BTC at the end of the second quarter. The company also moved 2,628 BTC, worth roughly $165 million at the time, to addresses associated with Crypto.com earlier this week.

This means Bitcoin remains an important part of Trump Media's balance sheet even as the company abandons some of its other crypto plans.

What This Means for Trump Media's Crypto Strategy

Trump Media's retreat highlights the challenges facing the broader digital asset treasury market.

Companies rushed to adopt crypto treasury strategies during the sector's rapid expansion but falling asset prices and increased competition have made the model more difficult for some firms.

For Trump Media, the latest move appears to be less about abandoning crypto and more about reducing its exposure to projects that no longer fit its business priorities.

The company continues to hold a significant Bitcoin position while focusing its resources on media, data licensing, and its planned fusion-energy merger.