Starting November 18th, McDonald’s will feature Doodles’ unique artwork on 100 million McCafe holiday cups at restaurants across the US.
Doodles has partnered with McDonald’s to bring a little holiday magic to everyone who orders a McCafe beverage.
A Holiday Treat: Art and Collectibles with Every Sip
When customers buy a McCafe drink using the McDonald’s app, they’ll get a special code. This code can be used in Doodles’ online platform, called the Doodles Stoodio, to redeem a pack of digital collectibles featuring McDonald’s x Doodles items. So, whether you’re sipping on a hot coffee or enjoying a seasonal drink, you’ll get a chance to unlock some cool digital art to enjoy and share online.
McDonald’s teaming up with this NFT collection shows how big brands are finding creative ways to connect with fans. Tariq Hassan, McDonald’s chief marketing officer, said they chose Doodles not just for the digital art, but because Doodles is a brand with a fearless, welcoming community. Doodles has grown far beyond just being an NFT; they’ve become a brand known for spreading fun and creativity. “Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape,” Hassan explained. “They span beyond digital assets — an entertainment brand in itself with a fearless community.”
drinking out of the McCafé x Doodles Holiday cups exclusively starting 11.18✨☕️ pic.twitter.com/nBdc8VroYl
— McDonald’s (@McDonalds) November 14, 2024
This partnership is also part of a larger trend. More and more NFT brands are teaming up with non-digital companies to connect with new fans. Earlier this year, the NFT brand Pudgy Penguins joined forces with Walmart, putting its collectible toys on store shelves. Doodles’ collaboration with McDonald’s is a big step forward, showing how NFTs can make their way into mainstream life.
More About McDonald’s and Doodles
With every McCafe drink ordered through the McDonald’s app, fans unlock a digital pack that adds even more fun to their holiday experience. Each pack includes McDonald ”’s-themed digital wearables and a special pass to watch Dullsville and explore the Doodleverse, Doodles’ unique digital world.
this campaign will come to life through new original music from Doodles Records, and an animated holiday short
New Yorkers will have a special treat, as we’ll light up the McDonald’s Times Square billboard throughout the holiday season for millions to see pic.twitter.com/BN0Bg83AxV
— doodles (@doodles) November 14, 2024
The campaign goes even further, featuring fresh music from its Records and a cheerful animated holiday short. And for a big holiday splash, McDonald’s Times Square billboard will light up with Doodles artwork, sharing the festive spirit with millions in New York City throughout the season.
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