Know Labs Adopts Bitcoin Treasury, Buys 1,000 BTC

The firm just announced a new Bitcoin treasury strategy.

It is acquiring 1,000 Bitcoin for its Bitcoin treasury as part of a transformative deal with Goldeneye 1995 LLC.

Bitcoin Now Core to Know Labs’ Strategy

Goldeneye is an affiliate of Greg Kidd, a fintech veteran and former Chief Risk Officer at Ripple. The move signals a growing trend of public companies turning to Bitcoin not just as a hedge, but as a central pillar of their financial strategy.

As part of the agreement, Goldeneye will gain a controlling interest in Know Labs. Once the deal is finalized, Kidd will step in as CEO and Chairman of the Board. The 1,000 Bitcoin, valued at around $105 million, will serve as the foundation of Know Labs’ new financial approach. It’s a strong signal to investors: Bitcoin is no longer fringe. It is now at the core of a company’s balance sheet.

Merging Innovation in Health and Finance

Know Labs is known for its work in non-invasive health monitoring, but this deal adds a new layer of innovation. Founder Ron Erickson will continue to lead research in diagnostics, while the company explores financial growth through its Bitcoin holdings. Kidd and his team, already experienced in generating Bitcoin yield, plan to bring their private strategy into the public spotlight.

This strategy introduces a new way to value the company: using a multiple of net asset value, or mNAV. In simple terms, this metric compares the market value of the company to the actual value of the Bitcoin it holds. With a market cap of $128 million and Bitcoin accounting for 82% of that (at a BTC price of $105,000), Know Labs offers investors strong exposure to the world’s leading digital asset. The entry mNAV is currently at 1.22x, suggesting investor confidence in its potential.

A New Chapter Begins

If approved by shareholders, the deal is expected to close in the third quarter of 2025. For Know Labs, this partnership with Greg Kidd could mark the beginning of a bold new chapter. It blends cutting-edge health tech with forward-thinking digital finance.

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