Over the next 13 years, Red Bull Arena will be renamed Sports Illustrated Stadium.
A High-Tech Stadium for Fans
Starting in 2026, Sports Illustrated Stadium will use blockchain technology for all live event ticketing. Built on Avalanche, the new Box Office system will take ticketing to the next level. Tickets will no longer be just pieces of paper or QR codes—they’ll become dynamic digital assets.
What does that mean for fans? These blockchain-based tickets will come with exclusive perks, like personalized content and special offers. Imagine a ticket that unlocks VIP experiences or digital rewards just for showing up to cheer on your team. It’s like getting a golden ticket with every purchase.
Next Generation Sports and Fan Experiences, powered by Avalanche 🏟️@si_tickets_ and the @NewYorkRedBulls announce a historic 13-year partnership, renaming the Red Bull Arena to Sports Illustrated Stadium and integrating blockchain technology for ALL live event ticketing! pic.twitter.com/WEZe8smHzO
— Avalanche9000 🔺 (@avax) December 11, 2024
SI Tickets is also bringing its signature features to the stadium. Fans can join “Club SI” to enjoy even more perks and use the Sports Illustrated Fan Cover platform to create personalized digital keepsakes.
Why Blockchain Matters
You might wonder, why use blockchain for tickets? This cutting-edge technology ensures that every ticket is secure, easy to verify, and impossible to fake. It also creates opportunities for better fan engagement. For example, tickets could include access to behind-the-scenes content or offer rewards for attending multiple events. It’s a win-win for fans and event organizers.
Built on Avalanche, Box Office is a complete, end-to-end event management ticketing solution, elevating fan engagement by transforming tickets into dynamic digital assets, offering exclusive perks, personalized content, and more.https://t.co/XdAhFoQRZ6
— Avalanche9000 🔺 (@avax) December 11, 2024
The partnership between SI Tickets and the New York Red Bulls is about more than just renaming a stadium. It’s about reimagining how fans experience live events. With Sports Illustrated Stadium leading the charge, this could pave the way for other venues to follow suit.
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