The LEGO website was the recent target of a crypto scam. For a short period, a banner appeared on the company’s official website.
It promoted the ‘LEGO Coin’. This quickly turned out to be a fake coin, and the company took the banner down. So, what exactly happened in this crypto scam with LEGO?
Crypto Scam on the Official LEGO Website
Around 75 minutes long, the LEGO homepage had a phony token ad on it. This happened on October 5th. The popular toy manufacturer was the target of a crypto scam. After 75 minutes, the company took the fake ad down.
Hey @LEGO_Group someone popped your site and changed the main page! It directs to a crypto site to an account that is almost definitely not you guys! pic.twitter.com/JrG31zcpYX
— ZTBricks (@ztbricks) October 5, 2024
The scam involved a ‘LEGO coin’. The ad promised to ‘unlock secret rewards’. However, various LEGO fans recognized the ad to be fake. The ad appeared on the homepage, directly under LEGO’s Fortnite collaboration.
In case you clicked on the link, it redirected you to a different website. It allowed you to send, buy, or sell the LEGO coin. However, there was no further information available on the actual coin.
X user ZTBricks was one of the first to notice the scam coin. He took screenshots on his phone, as you can see below. The page appears to be a Uniswap page.
Source: X
Other users took screenshots from the browser version. See the picture below.
Source: X
A LEGO spokesperson mentioned that no users were affected. After the company removed the link, the website was safe to use again. Furthermore, they mentioned: “The cause has been identified, and we are implementing measures to prevent this from happening again”.
LEGO has short flirts with crypto before. The LEGO Group’s holding company KIRKBI invested $1 billion in Epic Games. This was in April 2022 and served to support the Metaverse plans.
In Mach 21, there were short-lived plans to get into NFTs. However, a Twitter post was quickly removed. On the other hand, LEGO did offer collectible coins in 2021. However, they were not crypto coins.
Source: X
Conclusion
The LEGO company had their official homepage compromised by a crypto scam. A ‘LEGO coin’ was on offer for 75 minutes, before LEGO took the fake ad down. According to LEGO, this scam did not compromise any user accounts. We recently reported about X in September.
Disclaimer
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