Telegram just proved it can play in the big leagues of Web3.
Snoop Dogg’s Telegram NFT shows that innovation happens where audience meets access. Telegram is no longer just a messaging app.
Telegram CEO Pavel Durov announced the news, calling the event one of the fastest-selling NFT drops to date. “It’s going to be wild,” he said, noting that blockchain minting and a secondary market will go live in 21 days. This isn’t just a pop culture moment. It’s a clear signal that Telegram is positioning itself as a serious player in the NFT and digital assets space.
For years, Telegram has been quietly expanding its Web3 capabilities, from launching its native wallet to integrating the TON blockchain. But this latest move brings NFTs directly into Telegram’s ecosystem in a way that is both accessible and engaging. Instead of sending users to external platforms, the Snoop Dogg drop happened entirely within the Telegram app.
This level of integration sets Telegram apart. Many NFT projects rely on separate apps or marketplaces that can be confusing for newcomers. By hosting everything in one place, Telegram lowers the barrier to entry and opens the door for mainstream users to explore NFTs for the first time.
The full breakdown of the Snoop Dogg digital collectibles includes five unique items with varying supply and price points: 12,000 units of the Westside Sign priced at 10,000 stars ($150), 24,000 units of the Low Rider at 5,000 stars ($75), 120,000 units of the Snoop Cigar at 1,000 stars ($15), 240,000 units of the Swag Bag at 500 stars ($7.50), and 600,000 units of the Snoop Dogg collectible at 200 stars ($3.00).
Finally, All items are now already appearing on secondary markets on the TON blockchain. This signal strong early demand and active trading interest.
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🎤 @SnoopDogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild.
Here are the supply & cost of each Snoop gift! 👇 12,000 of Westside Sign✋ for 10,000⭐️($150) 24,000 of Low Rider 🚘 for 5,000⭐️ ($75) 120,000 of Snoop Cigar 🚬 1,000⭐️ ($15) 240,000 of Swag Bag🎒 500⭐️ (7.50) 600,000 of Snoop Dogg🐕 200⭐️ ($3.00) and they are already Show more
