Do you fancy crypto unicorns? How about SocialFi? Do you expect that to do well? In case you answered yes, Lens Protocol should be on your radar. It allows creators to be in control of their content. So, this means that you need a Lens profile. And for a while, that was the end of the story.
I could buy a handle or profile, starting at around $100. I wasn’t game for that. But, with more and more other SocialFi platforms breathing down their neck, Lens opened up. It went permissionless. Anybody can now get a profile for 8 MATIC or $10. See the link. So, I’m going to take a closer look at Lens and will also check for a potential airdrop.
What is Lens Protocol?
Lens Protocol is a SocialFi platform that has been around since early 2022. Its founder is Stani Kylechov. You may have heard of him. He’s the founder and CEO of DeFi giant Aave. Since its beginning, it wasn’t easy to get a Lens handle. It was a gated protocol, and it received quite a bit of hype as well. I mentioned already, that you could buy Lens handles for around $100.
Just over a day since going permissionless, Lens has already set new records. pic.twitter.com/2j9KOrthBR
— Lens Protocol (@LensProtocol) February 29, 2024
However, Lens went permissionless towards the end of February. On its first day, it already saw 33,000 new profiles minted. In less than a week, this saw $500,000 in revenue. That’s alone from minting profiles. Lens has over 377k users with over 232k profiles.
If you have made your new Lens profile, you can also check in with Gitcoin again. Get extra points for your Lens handle. Lens already raised $15 million. Investors, include, among others:
- IDEO CoLab Ventures.
- General Catalyst.
- Blockchain Capital.
However, there are also ‘Angel investors’, like:
- Hayden Adams, CEO of Uniswap.
- Alex Atallah, co-founder of OpenSea.
- Balaji Srinivasan, he is an entrepreneur.
- Polygon co-founder Sandeep Nailwal.
Lens has collected $500k in revenue in less than a week from profile mints, directly into the protocol treasury. Apps have also earned above $100k.
That's a great start for a decentralized social network. pic.twitter.com/9xJKmwAg1E
— Stani^ (@StaniKulechov) March 4, 2024
Lens also has a long-awaited airdrop in the pipeline. I already mentioned this 10 months ago. So, let’s refresh this.
The Lens Protocol Airdrop
The whole idea of Lens is to be active in its ecosystem. The more active you are, the likelier you will get a Lens airdrop. There are also plenty of projects in the ecosystem. They either already had or offered airdrops. For example, a few days ago, $BONSAI, a meme token launched and airdropped to active profiles.
🌿 LensVerse News 🌿
New Lens meme token $BONSAI just launched!
Don't forget to check your wallet for airdrop 🪂Website: https://t.co/PJZDA1ncCY pic.twitter.com/zlUfSswcui
— Lensholic (@Lensholic_lens) March 5, 2024
So, in a nutshell, visit projects in the Lens ecosystem. Let’s take a look at some Lens apps. You can use your Lens handle to sign in to them:
- Hey — this renamed itself from Lenster. The posts look a bit like X, you can comment, like them, or ‘mirror’ them. That’s reposting or quoting them. There’s also a view tracker. Sounds familiar? There’s no information on a Hey airdrop. However, Hey is also on the Linea blockchain.
- Phaver — shortly more about this project. Phaver has a confirmed airdrop, so stay tuned.
- Orb — another social app. It has $2.3 million in funding, but there’s no information on an airdrop.
- Tape — formerly known as Lenstube. A social media platform for sharing Web3 media. So, lots of videos. I couldn’t find any information on funding or an airdrop.
- Kaira — A social platform with a launchpad. It also has a staking option. By interacting, you can earn the $KAIRA token. It’s a staked token, dropped in your wallet. There’s talk of a Kaira V2 platform. That’s when you can claim these tokens. However, they’re not traded. Is there an airdrop potential here?
- t2 — A social platform for writers. They can monetize their content. t2 has $3.4 million in funding but didn’t mention an airdrop yet.
So, be active in the Lens ecosystem and have a chance to get a $LENS airdrop. Now, let’s take a closer look at Phaver.
Phaver and Its Airdrop
Phaver is the biggest app in the Lens ecosystem. It has raised a total of $7 million in funding in October last year. Phaver also has a confirmed airdrop and it’s a mobile app.
The platform has four different membership levels. All four offer different benefits and rewards. The Phaver-cred score determines your level and resets every 30 days. It’s closing in on 300,000 downloads. Last month, it saw 15,000+ downloads.
📣 @LensProtocol goes permissionless, congrats fam! 🚀
Phaver’s bot-proof Cred system unlocks 10k FREE Lens profiles for Level 2-4 users🔥💜
Claim yours NOW in the Phaver Cred Dashboard 🌿🦄
We’re working on more ways to reach Level 2 easily. Stay tuned and Keep Phavering! 🫡 pic.twitter.com/OVG0I05gMN
— Phaver 🦄 (@phaverapp) February 28, 2024
In other words, it’s one of the first and biggest apps on Lens. 70% of all content in the Lens ecosystem comes through Phaver. So, for the airdrop, you can earn points. These points you can later swap for tokens if you’re level 2 or higher. Phaver wants you to stay active on the platform. As a result, you can’t claim your complete token allocation. It’s smeared out over various months. Except for the airdropped tokens. Out of the 10 billion tokens, 3% are set aside for the airdrop and that’s 3 million tokens. Another 27% is for user rewards.
So, if you want a share of this airdrop, get active on Phaver. There are three ways of doing this:
- Stake other user’s posts.
- Get referrals. Your username is the invitation code.
- Other users stake in your posts.
You stake with your points. However, you only have 5 points per day, so choose wisely.
The Current Position of Lens
Lens finally went permissionless and everyone can get a handle now. No more gated community. Did it feel pressure from other SoFi platforms? Possibly, maybe. I also think that they shot themselves in the foot. The platform was gated for much too long. Interest waned, and other SoFi platforms gained in popularity.
Mint Zora NFTs directly on Lens ✨ https://t.co/sjbqA8nIs2
— Lens Protocol (@LensProtocol) December 22, 2023
After almost 2 years, there’s no token in sight. It also seems that Phaver’s influence on the Lens ecosystem with 70% is too big. Phaver also appears to be the only platform with clear tokenomics. It also has a confirmed airdrop.
Lens will need to up the pace and keep the momentum going now. But the question is, can it do that? So, do you have a Lens handle? If so, for how long? Let me know in the comments and mention your favorite Lens project.
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