Hell’s Kitchen Enters the Metaverse in The Sandbox

The Sandbox’s new agreement with ITV Studios will allow the creators to welcome Gordon Ramsay and his iconic television show, Hell’s Kitchen, to their metaverse.

Following their cooperation with Tony Hawk in the metaverse of The Sandbox, Animoca Brands’ next collaboration features Gordon Ramsay. The legendary British chef will bring all the fun and culinary irreverence of Hell’s Kitchen to the decentralized dimension of The Sandbox.

Hell’s Kitchen has shown in 24 countries and will begin its 21st season on FOX on September 29th. Hell’s Kitchen restaurant experiences, created with Ramsay’s input, will be broadcast on ITV’s LAND in The Sandbox as part of the agreement. Additionally, Hell’s Kitchen-themed assets, such as limited edition Gordon Ramsay avatars, will be made available in the future for players and developers to use in their own creative experiences.

The Sandbox is part virtual real estate and part amusement park. It significantly embraces the concept of the metaverse as a continuous shared digital space where worlds and heroes combine to create magic. Hell’s Kitchen joins over 300 other existing collaborations, which include:

  • Warner Music Group
  •  Ubisoft
  • The Rabbids
  • Gucci Vault
  • The Walking Dead
  • Snoop Dogg
  • Adidas

“Using the creative possibilities given by technology, we are creating the Metaverse to become an extension of all real-world activity. Who better to deliver our first dining and social restaurant experiences to The Sandbox than Gordon Ramsay and Hell’s Kitchen?”, stated Sebastien Borget. He is COO and co-founder of The Sandbox.

To celebrate this partnership, Gordon Ramsay uploaded a cool video in which he “dives” into The Sandbox’s metaverse before stating that nothing excites him more than exploring new territory. He is fascinated by The Sandbox and its possibility of metaverse experimentation.

About Gordon Ramsay

Gordon Ramsay, the acclaimed chef, restaurateur, TV personality, and author, signed a deal with private equity firm Lion Capital in 2019 to expand his restaurant concepts across the United States. His company currently has 13 restaurants in the United States. In addition to the Gordon Ramsay U.S. locations, the Gordon Ramsay Restaurants network includes 43 international restaurants in which Gordon Ramsay has a total of 7 Michelin stars.

The Studio Ramsay Global Digital Division is responsible for all of Ramsay’s original content on his highly popular YouTube Channel, where he is the most subscribed chef.

Emmy-nominated and BAFTA-winning Ramsay creates TV shows on both sides of the Atlantic. More than 200 countries and regions throughout the world watch him. Furthermore, Ramsay is the only talent with six prime-time national network shows on the air in the United States. He is the host and executive producer of the following shows:

  • “Next Level Chef”
  • “Hell’s Kitchen”
  • “MasterChef”
  • “MasterChef Junior”
  • “Gordon Ramsay’s 24 Hours to Hell and Back”
  • “Gordon Ramsay’s Food Stars”
  • “Gordon Ramsay’s American Road Trip”
About Hell’s Kitchen

Hell’s Kitchen began in the United Kingdom and just completed its twentieth season in the United States. The format has traveled to 24 countries. It features one renowned head chef inviting a group of ambitious chefs into Hell’s Kitchen. There they battle for the chance to work in a top restaurant.

Each week, the game heats up as players face rigorous culinary tasks, earning high-stakes rewards and penalties with a Sin City flair. Only those with the correct mix of elements will be able to compete until a winner is selected. The main reward is a life-changing job as Head Chef at Gordon Ramsay Steak in Paris Las Vegas, as well as the title of HELL’S KITCHEN winner.

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