NFT Platform Launches With Exclusive Content

The new NFT platform went live on March 26, 2021. The non-fungible token platform involves content from popular artists, athletes, sports, and musicians.

In the initial announcement, it was noted that the new NFT platform has been able to partner and involve an “A-list roster of mainstream and digital artists collaborating to release new and unique work for its invite-only platform.” These artists include Aston Martin Cognizant Formula One, Axel Mansoor (the King of The Clubhouse), Bag Raiders, and BossLogic. Other notable artists include Boy George, Jonathan Monaghan with Nathan Evans (of #1 single Sea Shanty “Wellerman” fame), KCamp, Klarens Malluta with Lionel Richie, KLOUD, Mr. Brainwash, OPUS, and Snoop Dogg.

Features of the New Platform

Designated, the platform basically makes it possible for collectors or fans to buy, trade, or sell NFTs, irrespective of if they are users or not. But, users have been given the opportunity to pay for NFTs using the Pay feature of the app. Crypto Pay will also be available for users to make purchases, allowing them to pay with over 20 cryptocurrencies such as Bitcoin, Ethereum, and more.

Besides, the platform has been set up to create the “most user-friendly buying experience.” It will also have a 1-click buy option using either a credit or debit card.

Upcoming artists have not been left out. Interested artists can inquire about listing their works with on the website.

Notably, Joe Conyers III has been appointed as’s EVP, Global Head of NFTs. Concerning the new platform, Conyers said, “I am thrilled to work with remarkable talent around the world and partner with them to shape the future of this new creative medium. We will be looking out for creators and curators with a bold vision who are working to push the boundaries of the medium. They will also bring more collectors into space.”

Can There Be High Expectations?

It’s important to note that most of the newly partnered artists have expressed their optimism concerning the new platform.

BossLogic has fans around the globe for his artwork for major companies like Marvel and Disney+, not to mention his own creations. He has been highly successful in the NFT art sphere, selling $3.6 million of such art in February 2021 alone. His “Higher Ground” collection was selected to herald the launch of the NFT platform. By 2:15 pm, his collection had already sold out.

As for his collaboration with the NFT platform, he said, “I’m grateful to have the opportunity to collaborate with Having been an avid user of their platform it’s kind of surreal I got to be part of their next step into the new era of art and NFT’s. Stay tuned for my exclusive drop and some major collaborations.”

Boy George, who initially made waves as the lead singer of Culture Club before going on to a successful solo career, is mixing his iconic songs with paintings he has created over the years. Boy George says, “I think life turned me into art. My role models were both artistic types and hard working types. I’ve painted myself and others. I have painted myself into a corner.”

He adds, “I love metaphors and mystery and crypto sound like klepto so that makes me a crypto maniac. Art is like a partner? Can you live with it? Digital art is a new emotion and it can be very musical. I’m mixing all of the things I do together, music, art, fashion, poetry and anything else it leads to. I have stopped refusing to be influenced.”

The current set of exclusive NFTs for sale on the NFT platform comes from Aston Martin Cognizant Formula One. This collaboration celebrates the return of the team to F1 racing after a very long hiatus. The teams’ managing director of commercial and marketing, Jefferson Slack, notes, “As a modern organization with a strong heritage, we’re excited to be the first Formula 1 team to offer a new way for our fans to own a piece of our history. The collection of NFTs we’re making available capture the very first moments of our return to F1 after more than six decades.”

More athletes, teams, artists, and leagues are expected to join the platform in the coming weeks.

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