As a network with 300,000 users, Lens showcases how social media can transcend traditional ad-based revenue models.
It empowers individual financial growth through direct user interactions. Let’s explore more about Lens Protocol.
Redefining Revenue: Earning Directly from Social Interactions
Lens users are not just participating but profiting, with top users earning approximately $1,300 monthly and $16,500 annually. These earnings primarily come from content sharing, collections, and tips rather than traditional advertisements. This model sharply contrasts with digital advertising, offering a new approach to user engagement and revenue generation.
Comparatively, the DeFi space offers earnings through interest on capital investments. For instance, the average yield over the past 12 months for USDC on Aave, a leading liquidity market, has been about 4.94%. To surpass the annual earnings of top Lens users, a DeFi participant would need to invest around $350,000 in capital. This stark difference underscores the unique advantage of earning through social interactions on Lens, which requires no initial capital. It leverages the user’s social influence and network engagement.
The top users on Lens are earning around $1.3k per month and $16.5k annually. Most of their income comes from sharing content, collects and tipping. Not bad for a network of 300k users. pic.twitter.com/VmpY9R7sX7
— Stani^ (@StaniKulechov) April 20, 2024
The average earnings for all Lens users who have attempted monetization even once are about $150 per month, totaling around $1,700 annually. This level of income is reminiscent of the early days of internet monetization, such as the modest beginnings of Google AdSense earnings. However, a key difference is that Lens has no ads. All financial transactions are directly between users, creating a more meaningful value exchange.
On average, Lens users spend about $38 monthly, amounting to $500 annually, with top spenders investing as much as $60,000 per year into the platform. This spending fuels the ecosystem, enabling continuous circulation of capital among users and promoting a sustainable model of community-driven finance.
More About Lens Protocol
Envisioning the platform’s growth to millions or even billions of users, the potential for scalable wealth creation becomes evident. As the user base expands, the economic impact could be profound, potentially rivaling traditional financial systems in both scope and influence.
Of course, there are no ads on Lens; all spending comes from other users. Users, on average, spend $38 per month, which is around $500 per year on spending. The top users are spending $60,000 per year! pic.twitter.com/sKydiACrng
— Stani^ (@StaniKulechov) April 20, 2024
This transformation underscores a significant shift from DeFi, where users earn on their capital, to decentralized social media (DeSoc), where users earn on their social capital. This shift not only democratizes wealth creation but also ensures that users are empowered by their contributions to the network.
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