More than a decade since it began, multiple projects with different use cases have brought the crypto space to mainstream attention. As a result, several concepts like GameFi, NFTs, and metaverse are now global buzzwords. For example, the metaverse continues to rack up attention and capture the interest of the likes of Facebook (now Meta) and McDonald’s.
McDonald’s is one of the world’s oldest food brands. Therefore, the organization intends to have a solid grip on technological innovations from Web3 just like other brands. In this article, you will discover how McDonald’s will take advantage of the metaverse.
Why McDonald’s Wants to Enter the Metaverse?
MacDonald’s recently submitted ten trademark applications to the United States Patent and Trademark Office. The application was for both McDonald’s and McCafe. The trademark covered several concepts, including beverage items, virtual food, and NFTs.
According to the announcement, the iconic fast-food chain intends to run a virtual restaurant in the metaverse with physical home delivery. Also, the 66-year-old business plans to take things a notch higher with metaverse-based entertainment and concerts. Take a look at this tweet from Trademark lawyer Gerben, founder of Gerben Intellectual Property, who talk about this escenary.
Think about it this way…. you are hanging out in the metaverse and get hungry. You don’t have to put down your headset. You walk into a McDonald’s and place an order. It arrives at your door a little while later.
— Josh Gerben (@JoshGerben) February 10, 2022
McDonald’s has more than 39,000 locations in about 100 countries. The brand trademarked its entertainment plans as “online actual and virtual concerts.” Therefore, McDonald’s’ metaverse initiative isn’t the first time the fast-food behemoth has expressed an interest in blockchain. Last year, McDonald’s released a limited number of McRib NFTs to commemorate the 40th anniversary of the iconic sandwich.
Will Other Brands Join the Metaverse Revolution?
McDonald’s trademark application created a new buzz in the food industry. However, it will take several months for the US Patent and Trademark Office to approve the request.
Therefore, the metaverse revolution has most likely begun in the food industry. For example, Facebook’s transition to the metaverse sparked interest from other tech brands. As a result, Microsoft is planning to launch a metaverse.
Business owners can easily participate in the metaverse surge. They can purchase their own space on pre-built metaverse platforms like Mirandus, Decentraland, and Sandbox. Trademark lawyer Gerben expects to see more platforms follow McDonald’s and set up their digital spaces in the coming days.
These trademark filings are made to protect the idea of a McDonald's restaurant in the metaverse that can sell you "virtual" food, or, real food (that would be delivered to you).
— Josh Gerben (@JoshGerben) February 9, 2022
Like McDonald’s, Panera Bread recently filed a trademark for a Paneraverse. This virtual world would incorporate NFTs, digital entertainment options, and a virtual reward scheme. Other brands, like Nike, Gucci, and Crocs, are serious about being a part of the virtual future.
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