Leading cryptocurrency wallet and platform, Crypto.com, has announced a partnership with the top Italian football league, Serie A.
According to the announcement, Crypto.com will become the first innovation and technology partner of Italian Football.
It added that the multi-year partnership integrates Crypto.com with each broadcast moment where technology enhances the match. These include the use of Virtual Assistant Referee (VAR) and Goal Line Technology.
The football league’s VAR Center in Lissone will also be co-branded as the Crypto.com VAR Center. Additionally, Crypto.com will present the Serie A goal of the month.
The company will also be creating new collections of non-fungible tokens (NFTs) in relation to Serie A and various Italian tournaments.
Promoting Technology
The Italian premier league was the first in the world to introduce VAR technology in 2017. As a result the 2020/2021 season saw a total of 2,372 incidents where it was required.
Luigi De Siervo, CEO of Lega Serie A, commented that he was honored that Crypto.com chose the league to develop increasingly engaging products for all the fans of Italian football.
“This multi-year agreement confirms the strength of our brand worldwide. through this unique partnership with Crypto.com we will write a new page of innovation, bringing our fans closer to the game through technology.”
He added that they will be developing a number of commercial and marketing initiatives. The goal is to expand the fan base and engage a larger audience over the coming months.
Kris Marszalek, co-Founder and CEO of Crypto.com, added “since its introduction, VAR has brought greater transparency and reliability to football, features which we value deeply at Crypto.com.”
In May, Lega Serie A and Crypto.com partnered up for the Coppa Italia Final. This event saw Juventus beat Atalanta by 2 goals to 1 at the Mapei Stadium in Reggio Emilia.
In late June, Crypto.com secured a strategic partnership with Formula 1 which will see the company logo presented at every F1 event for the entire season.
The multi-functional crypto asset platform has not limited its partnerships to sports. In June the company announced a partnership with Circle to enable USD transactions to 30 countries across the globe using its USDC stablecoin.
CRO Price Outlook
The platform’s native currency, CRO, has taken a bit of a hit today as markets cool off. CRO has dropped 4% to trade at $0.155 at the time of writing according to CoinGecko.
However, the token has made a solid 10% in the last 7 days. And an even better 32% over the past month. It does remain 44% down from its February all-time high of $0.277.
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