Los Angeles Lakers NBA is taking a big step in promoting the company and increasing its presence in the sports and entertainment industries with its latest milestone.

Therefore, will be investing USD 700 million to acquire the naming rights of Los Angeles Laker’s stadium. Nowadays, the rights are owned by Anschutz Entertainment Group (AEG) and it also hosts games of teams like the L.A. Lakers.

Following this agreement, the Staples Centre will be renamed the Arena.

Besides, the new name will be displayed on Christmas day at an NBA match between the L.A. Lakers and the Brooklyn Nets. The plan is to have’s name placed on all displayed signs by June next year.

3 Advantages About the Announcement of

The agreement is one to watch out for as it offers several exciting opportunities:

  • Very High Active: The naming rights agreement is one of the highest worth in sports. According to the L.A. Times, it’s valued at over USD 35 million per year for the next 20 years.
  • Big Impact on Promotion: The agreement makes them official partners of the L.A. Lakers and hockey’s LA Kings. Therefore, this partnership will certainly promote’s brand to several sports and entertainment fans.
  • Community-centered strategy: The cryptocurrency platform will also have an allocated space for fan interactions inside the stadium.

On the other hand, currently has a user base of over 10 million users, alongside other key partnerships with sporting brands like the UFC, Philadelphia 76ers, P.S.G football club, and Formula 1 sprint series for 2021.

Finally, investing in the naming rights deal is a step in the right direction, as it will deepen’s involvement in sports and entertainment. Also, making their products available to more users.

$CRO Price Information

As of the time of publication of this article, the $CRO is trading at USD 0.5078, it also has a 24-hour trading volume of USD 720 million. Also, the $CRO price also dropped by 6.0% over the last 24 hours. Besides, it has a circulating supply of 25.2 billion and a total supply of 30.2 billion tokens.

Also, join us on Telegram to receive free trading signals.

Find out more about the blockchain and crypto space on the Altcoin Buzz YouTube channel.

The information discussed by Altcoin Buzz is not financial advice. This is for educational, entertainment, and informational purposes only. Any information or strategies are thoughts and opinions relevant to the accepted levels of risk tolerance of the writer/reviewers and their risk tolerance may be different than yours. We are not responsible for any losses that you may incur as a result of any investments directly or indirectly related to the information provided. Bitcoin and other cryptocurrencies are high-risk investments so please do your due diligence. This article has been sponsored by Copyright Altcoin Buzz Pte Ltd.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.